Primark – Harry Potter

Primark partnered with Warner Brothers to install Harry Potter shops inside Primark stores. We have already successfully brought the Harry Potter magic to Primark stores in the UK, US and Europe by adapting areas in existing shops. Primark Birmingham is their biggest store and we were involved from the beginning when the entire retail space was being developed. The Harry Potter shop was developed by working closely with Warner Brothers and the Birmingham Pavilions project team. We identified an area of the store and brought the visions of the Warner Brothers team to life and create a successful Primark Harry Potter shop-in-shop experience for customers.




Concept design

Joinery design and manufacture


Build & fit-out

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